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Scholarship Winner -Reframe

Reframe helped me to re-frame my beliefs about myself, my business, my value, my worth, and my future.

Caroline Barclay

Email:

caroline@thriveaccountingllc.com

Business Name

Thrive Accounting Services

Title

Owner/Accountant

ACF Scholarship Year

2025

Conference you attended with ACF

Reframe

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(The “Starting Line”)

Before attending the conference, how would you describe your career or business at that time?

Before attending Reframe, I had been in business for less than a year and had three clients. I was in the early growth phase of my business and sometimes felt uncertain about whether it could grow to the level I hoped for—equivalent to a full-time salary.

What challenges, frustrations, or questions were you struggling with then?

I was facing the challenge of not acquiring many clients in my first year and often wondered if others were growing faster than I was. I struggled to maintain confidence in my business and questioned whether starting my own firm had been the right decision. At times, I even considered going back to corporate, worried that building my own business might not be the smartest choice.