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Your donation will support the work of the Foundation in making these truly life-changing experiences possible for more accounting professionals.
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CEO, The Designated Motivator, Inc., and Powerful Accounting Inc.
Dawn Brolin, CPA, CFE is The Designated Motivator for Accounting Professionals and CEO of Powerful Accounting, Inc. For more than two decades, Dawn has been a respected educator, speaker, and motivator known for her innovative collaborations within the accounting profession,
particularly with her technology ecosystem partners featured in her Team Brolin Starting Lineup. Dawn serves on several advisory boards, including ADP, and is the President of the Accounting Cornerstone Foundation, which supports accountants and bookkeepers in advancing their
careers through in-person events.
Dawn has been recognized multiple times as a Top Presenter by CPAacademy.org, as one of the Top 50 Women in Accounting by Ignition, as Insightful Accountant’s Top Niche Practice ProAdvisor: Forensics, and multiple times as one of Accounting Today’s Top 100 Most Influential People in Accounting. As an in-demand thought leader, speaker, and author of The Designated Motivator series and the new book The Elevation of Empathy: Leading for the W.I.N, Dawn believes motivation and strategic planning are not one-time events but critical components of achieving success. She has delivered hundreds of webinars and keynote speeches and advises technology solution providers on how to build and market solutions that serve the accounting profession.
Through her exclusive coaching program, Dawn provides hands-on support to help firm owners work smarter, not harder, achieve true freedom, and build thriving practices.
CPA, MSI, Director of Education of Media at Woodard
Heather Satterley is the Director of Education and Media at Woodard and the Senior Editor of The Woodard Report, a leading online publication serving more than 20,000 accounting and bookkeeping professionals across the U.S. and Canada. She is known for turning big industry shifts into clear next steps, whether it’s accounting technology, AI, no-code automation, and workflow efficiency, or driving positive, impactful change to the world.
Heather was named to CPA Practice Advisor’s 2025 Most Powerful Women in Accounting. She was also recognized as one of Accounting Today’s Top 100 Influential People in Accounting (2019) and has been listed as a Top 100 ProAdvisor by Insightful Accountant, with Top 10 ProAdvisor honors in 2017 and 2019.
She co-hosts The Woodard Report Podcast and The ’Appy Hour with Liz Scott and Heather Satterley, bringing practical, real-world guidance to firm owners and teams navigating change.
Based in Connecticut, Heather leads with kindness, clarity, and curiosity in every part of her life, and she brings an educator’s mindset to every stage, session, and conversation.
Megan Genest Tarnow is on v2 of her entrepreneurial adventure, having grown the bookkkeeping side of The Mobius Group from a solo bookkeeping practice to a small firm over 21 years, and being acquired by High Rock Accounting. Megan is a Certified Nonprofit Accounting Professional, an Advanced Certified QuickBooks ProAdvisor, and a member of both the elite Intuit Trainer Writer Network and Accounting Salon. She was a Top 100 ProAdvisor in 2020, 2021, and 2022, and the Top Niche ProAdvisor in 2023 for her work with nonprofits.
Her passion as a well-respected community leader led the the launch of her Facebook group – QuickBooks for Nonprofits – in 2018. It had grown to a membership of over 10,000 accounting and nonprofit professionals by early 2024 and has been described as “the most helpful group on Facebook.”
In her latest incarnation as the principal behind DaisyBee Consulting, she works with accountants and nonprofit leaders to bring increased accuracy and transparency to their financial reporting.
Founder of MasterYourBooks
Mariette Martinez is the founder and lead educator at MasterYourBooks, a learning center and supportive community designed to educate andempower growth-ready entrepreneurs and their value-driven, accounting partners through inspiring and action-based business and financial education.
MasterYourBooks is where growth-ready entrepreneurs and their accounting partners embark on a journey towards business and financial mastery so that together they can transform their relationship from fixing ledgers to building lifelong legacies so that no business is left behind!
EA, MBA
“Making Accounting a Little Less Taxing”® is Nayo Carter-Gray’s goal as owner and founder of 1st Step Accounting LLC. A self-proclaimed techie Nayo decided a virtual accounting practice was the best way to travel and still help small business owners all across the US manage their
financial systems.
Nayo is an Enrolled Agent, a QuickBooks Online Advanced Certified Pro-Advisor, a former Intuit Accounting Council member (2018-2019), named one of the Top 50 Women in Accounting, and is currently the chair of the Maryland Board of Individual Tax
Preparers.
Kate Josephine Johnson owns Heritage Business Services, LLC, a virtual bookkeeping firm serving small business clients all over the United States. She can also be found helping other accounting professionals build a virtual accounting career they love inside her Bookkeeping Side Hustle Community.
She is a very proud Texan, Baylor Bear, and Navy wife. Her hair fits her personality. She is a morning person. Big time. She gets more done before 7:00 am (when her kids are allowed out of their room) than some people get done all day long!
As far as credentials go, she holds an MBA from the Yale School of Management and a BA in Economics from Baylor University. In 2020 she was recognized as a Top 50 Women In Accounting. She worked in corporate finance before opting to become a stay-at-home mom for several years after her first child was born.
CPA, co-founder and partner of Tri-Merit Specialty Tax Professionals
Randy Crabtree is a widely followed author, lecturer, and podcast host for the accounting profession.
Since 2019, he has hosted the weekly “The Unique CPA,” podcast, which ranks among the world’s 5% most popular programs (Source: Listen Score). The Unique CPA also produces monthly webinars and an annual conference for the accounting profession.
You can find articles from Randy in Accounting Today’s Voices column, the AICPA Tax Adviser, CPA Trendlines, Intuit Accountants TaxPro Center and he is a regular presenter at conferences and virtual training events hosted by national accounting associations, state CPA societies, and other industry associations.
In 2021 Randy was listed as someone to watch on Accounting Today’s 100 most influential people in accounting list.
Randy also serves on the Intuit Tax Council.
Prior to starting Tri-Merit, Randy was managing partner of a CPA firm in the greater Chicago area. He has more than 35 years of public accounting and tax consulting experience in a wide variety of industries and has worked closely with top executives to help them optimize their tax planning strategies.
Business Strategist and Educator
Vanessa’s superpower is to inspire Entrepreneurs to create a living legacy with their businesses by combining strategic plans, bulletproof processes, and strong finances with their passion and material talent. Destroying the kryptonite of small business, lack of knowledge, Vanessa presents the correct tools and methods for businesses to grow and expand.
Her main focus has always been helping business owners streamline their financial management processes through education and the application of technology.
As a Latina Entrepreneur for more than 18 years in business and a Wonder Mom, Vanessa recognizes the importance of providing learning opportunities and financial solutions for the rapidly growing Spanish-speaking business community. She was named the Top ProAdvisor of the Year and is the creator and producer of Conferencia F.I.T., a conference on Finance, Innovation, and Technology for the Hispanic Community. Content Creator for the Firm of The Future, CPA Academy, Insightful Accountant, and Intuit Trainer Writer Network member. Named Top App-Ologist for the Top 100 ProAdvisors. Advanced Certified ProAdvisor on QuickBooks Online and QuickBooks Desktop.
Vanessa creates Living Legacies
